Acceleration driven

CONVERSION RATE
optimization

Learning why your audience interacts with your brand is as important as knowing how. Conversion Rate Optimization (CRO) is the process of converting more site visits into actions—such as filling out a contact form, requesting a quote, or becoming a customer.

With ongoing monitoring, asset development and user testing, our conversion rate optimization services combine your website’s raw data with powerful analytics tools to give you valuable insights for turning more browsers into buyers.

THE FACTS

  • Only 17% of marketers use A/B tests on landing pages to improve conversion rates (HubSpot, 2020)
  • The first five seconds of a page loading have the greatest impact on conversion rates, with rates dropping roughly 4.5% with each extra second of page-load time (Portent, 2019)
  • Landing pages are considered the least popular signup form but have the highest conversion rate (23%); by comparison, popups are the most popular signup form yet have the second-lowest conversion rate (3%) (Omnisend, 2018)
  • 43% of sales and marketing staff lament that a “lack of accurate/shared data” on leads is the biggest hurdle when aligning marketing and sales teams (InsideView, 2018)

THE BENEFITS

Create striking visual elements that capture a user's attention and encourages them to engage meaningfully with your brand
Create striking visual elements that capture a user’s attention and encourages them to engage meaningfully with your brand
Scale your revenues and operations more effectively by capturing better qualified leads and more sales from an existing pool of potential customers
Scale your revenues and operations more effectively by capturing better qualified leads and more sales from an existing pool of potential customers
Build trust with your audience by offering value through educational content and easy-to-access company info
Build trust with your audience by offering value through educational content and easy-to-access company info
Understand both the “what” and “why” of site visitor behavior with ongoing monitoring and insights that help increase macro and micro conversion rates
Understand both the “what” and “why” of site visitor behavior with ongoing monitoring and insights that help increase macro and micro conversion rates

OUR STEPS

STEP 1

Analytics & User Monitoring
We conduct thorough research on the relevant keywords specific to your industry, products and services to drive more search traffic to your site.

STEP 2

Site Maintenance & Performance Updates
Monitor the trends or traffic patterns on your site; conversion rates information is updated regularly, giving you feedback into which assets create the most engagement on your site.

STEP 3

Key Website Layout Adaptations
We conduct a comprehensive review your website to determine wherever your content layout can be improved or redone to significantly improve conversions.

STEP 4

Experience & User Testing
We walk through extensive user interface and experience testing on your site to identify gaps, along with any ‘filler’ content that may prevent you from achieving your goals.

STEP 5

Website Content & Asset Development
We develop the architecture, high-quality content and visual assets for your site to enhance the user experience and create more exciting opportunities for visitors to move from “just looking” to “just gotta have it”.

STEP 6

Quarterly Reviews & Real-time Dashboards
Ongoing reports and real-time dashboards enable your team to analyze traffic and conversion rate data to make better informed decisions, saving you time and resources.

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