Whether organic or paid, online advertising today is designed to be relevant, contextual and targeted to users’ search habits. Consumers have grown to expect that online searches for products, services and information be fast, accessible, and tailored to their desires –showing them what they want before they know it themselves.
With today’s rapid pace of innovation, online search advertising is now easier than ever. Get your brand to the top of search results page and in front of more eyes with the perfect blend of organic and paid digital advertising campaigns.
- The display ad market was valued at US$100 billion globally in 2017 (Statista, 2018)
- Ad-blocking is expected to cause nearly US$12.12 billion loss in revenues in 2020 in the U.S.–up from $3.89 billion in 2016 (Statista, 2018)
- 95% of marketers say video advertising has noticeably improved user understanding of their products/services (Wyzowl, 2019)
- Ad placement and audience targeting are the top two optimization tactics used by advertisers today, with 33% of marketers using paid advertising to increase brand awareness (HubSpot, 2020)
- Mobile ad spending reached US$190 billion worldwide in 2019, and is expected to surpass $280 billion by 2022 (Statista, 2019)
- The Google Display Network reaches 90% of Internet users worldwide (SEMrush, 2019)
- 67% of companies measure the success of their content using organic traffic (SEMrush, 2019)
- On average, advertisers make $8 for every $1 they spend on Google Ads (HubSpot, 2020)
Discovery & Audience Research
We delve into your advertising goals and research your potential target audience to discover the best long-term plan for accelerated business growth.
Ad Network Selection & Strategy
We research, select and share the best networks to bid on ad space for your custom advertising strategy to maximize your resources and ROI overall.
Campaign Planning & Setup
Using a mix of native, paid, social, and digital display channels, we develop the online advertising campaign that will amplify your brand’s powerful story to attract, educate and delight your target audience.
Never miss key insights about your advertising with up-to-date monitoring and reporting of your past and current campaigns.
Quarterly Reviews & Real-Time Dashboards
Improve your marketing budget forecasts with real-time tools that provide accurate data on your lifetime customer value (LTV) and customer acquisition costs (CAC).