Acceleration driven

SOCIAL MEDIA
MARKETING

The world of marketing is constantly in flux, with new tools and techniques constantly being developed to help you find the best way to share your story. Social media marketing is a quick, powerful tool that can reach a wide audience with greater returns—when done effectively.

While many social media marketing strategies take a “Post first, ask questions later” approach, Revised Edition sees your brand’s social media engagement as a critical aspect of your business operations. We work with you to discover the best channels for scalable growth that gets you results, fast.

THE FACTS

  • Nearly 95% of marketers use social media channels to distribute content for their brand (SEMrush, 2019)
  • Over 80 million small businesses use Facebook’s free business tools to connect with their customers (Facebook, 2018)
  • Over 2.6 billion people worldwide use Facebook daily, with 1.6 billion users actively engaging with a business on Facebook every month (Statista, 2020; Facebook, 2018)
  • LinkedIn Mail is the world’s third most-used outreach channel for new candidates–second only to email and calls/texts (Statista, 2020)
  • Instagram gives marketers the second highest ROI compared to other social media channels (HubSpot, 2020)
  • Over 66% of Instagram users are younger than 35, as of Q2 2020 (Statista, 2020)
  • Snapchat users worldwide jumped from 190 million in Q1 2019 to 229 million in Q1 2020 (Statista, 2020)

THE BENEFITS

Quickly and easily connect with new and existing customers through accessible platforms and highly visual content
Quickly and easily connect with new and existing customers through accessible platforms and highly visual content
Engage with your audience throughout their day-to-day lives with helpful content via their mobile devices
Engage with your audience throughout their day-to-day lives with helpful content via their mobile devices
Save time and resources by automating your social media marketing tasks
Save time and resources by automating your social media marketing tasks
Monitor engagement using platform and third-party reporting tools to prepare more accurate budgeting and campaign decisions
Monitor engagement using platform and third-party reporting tools to prepare more accurate budgeting and campaign decisions
Save time by being able to quickly pivot marketing campaigns as needed to increase your pay-per-click (PPC) investment
Save time by being able to quickly pivot marketing campaigns as needed to increase your pay-per-click (PPC) investment

OUR STEPS

STEP 1

Discovery & Audience Research
We work with your team to discover who your ideal audience is and research patterns and trends in their online activities to help shape your social media marketing strategy.

STEP 2

Social Network Selection & Strategy
We help you determine the most effective social media channels and tools for your brand to engage with users, based on your branding, long-term goals and unique products/services.

STEP 3

Audience Growth & Outreach Routines
We help you amplify your online presence by crafting a social media strategy that allows you to automate and streamline your content campaigns.

STEP 4

Social Listening & Network Participation
We help you simplify your social media marketing message so your audience can more readily connect and identify with your brand, building a loyal fan base.

STEP 5

Quarterly Reviews & Real-Time Dashboards
No more random social media posts. Make performance-based decisions for future marketing initiatives with real-time dashboards and ongoing insights.

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